Gold Marcom Award: “I Will” Campaign; Category: Ads / Advertising CampaignPoly has won two 2007 Marcom Awards, a platinum award (the highest honor) for its “Great Careers Brochure” (cover pictured below) and a gold award for its “I Will” campaign. The Marcom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. It is administered and judged by the Association of Marketing and Communication Professionals.
Congratulations to Susan Lestingi, VP of Marketing and Communications and her team; to Joy Colelli, Dean of Undergraduate Admissions; and to our Recruitment Agency Partner, LF O’Connell of Islip, New York who developed the creative materials featuring Poly students. This fully-branded campaign brings Poly’s innovative thinking into action and targets teens, adults, and professionals. It will run in print media including newspaper and magazine, on the internet, in direct mail and with a parallel radio campaign.
Platinum Marcom Award: Great Careers Brochure
Category: Brochure / Recruitment